C3 Ratings Highlights for 2014/15 Season to Date
ABC Family Is the #1 Cable TV Network Across Women 18-34,
Women 18-49 and Females 12-34 and a Top 5 Network in Adults, Leading Its
Competition by Substantial Margins and the Only Top 10 Network Up Season to
Season
ABC Family Is the Most Socially Engaged TV Network
2014/15 Season to Date:• Ahead of its largest rollout of original series in the network’s near 14-year history, ABC Family is
the #1 ad-supported cable TV network in sales prime time based on advertising currency C3 ratings across Women 18-34 (237,000/0.7 rating), Women 18-49 (393,000/0.6 rating) and Females 12-34 (331,000/0.7 rating) and is a Top 5 ad-supported cable TV network in Adults 18-34 (#2 – 336,000/0.5 rating), Adults 18-49 (#4 – 586,000/0.5 rating) and Viewers 12-34 (#2 – 472,000/0.5 rating).
o In Women 18-49 (393,000), ABC Family is beating its chief competition in the demo, including Bravo by +60% (245,000), TBS by +15% (341,000) and USA by +7% (367,000).
o In Females 12-34 (331,000), ABC Family beats its competition by the largest margins, including Bravo by +155% (130,000), MTV by +99% (166,000), TBS by +70% (195,000) and USA by +48% (223,000).
• ABC Family is the only Top 10 cable TV network up season to season in Adults 18-49 (+9% –
586,000 vs. 537,000), Adults 18-34 (+4% – 336,000 vs. 324,000) and Women 18-34 (+1% – 237,000 vs. 234,000).
Social Media:
Triumphant across multiple platforms (Twitter, Facebook, Instagram and Tumblr), ABC Family has the most socially engaged audience, ranking as the #1 TV network season to date, amassing over 8.5
million average engagements per show, +24% more than #2 AMC (6.9 million) and +63% more than
the #1 broadcast network, The CW (5.2 million):
Twitter:
• Since its June 2010 series debut, “Pretty Little Liars” has amassed over 100 million tweets (103.4 million).
• “Pretty Little Liars” accounts for Twitter’s #1 scripted cable TV series telecast of all time and
accounts for the Top 5 most tweeted scripted cable TV series telecasts overall – including the Top 2 in 2014.
Program Episode Date Tweets
Pretty Little Liars Now You See Me, Now You Don't 8/27/13 1,892,028
Pretty Little Liars The Lady Killer 8/28/12 1,618,528
Pretty Little Liars A dAngerous gAme 3/19/13 1,585,973
Pretty Little Liars A Is for Answers 3/18/14 1,453,689
Pretty Little Liars Who's in the Box? 1/7/14 1,335,408
• Season to date in Total Tweets, “Pretty Little Liars” is cable TV’s #2 most tweeted series (3,752,944) while “The Fosters” is the 7th most tweeted about scripted cable TV series (516,929).
Instagram:
• Since its May 2014 launch, “Pretty Little Liars” is the #1 most followed scripted series with over
1.8 million followers, easily topping AMC’s “The Walking Dead” (1.2 million) and Netflix’s “Orange Is the New Black” (1.1 million).
• ABC Family is the 3rd-most-followed TV network to date, with close to 3 million followers
(2,863,085).
Snapchat:
• “Pretty Little Liars” – easily one of the fastest-growing social TV brands – has accrued 815,000 followers and is on pace to reach 1 Million followers by its season 6 launch this coming summer.
Pinterest:
• “Pretty Little Liars” is also the #1 scripted show on Pinterest.
Source: NTI, U.S. Ratings. 2014/15 C3 ratings season to date: 9/29/14-3/1/15, M-Su., 6:00 p.m. – 11:00 p.m, ranks based among ad-supported, general entertainment cable networks.; 2013/14 equivalent: 9/30/13-3/2/14. Social Media: Nielsen Social, Union Metrics, ListenFirst Media, based on average engagements per show including Facebook, Twitter, Instagram, and Tumblr, Oct 14 through Feb 15.
Part of the Disney/ABC Television Group, ABC Family is distributed in 94 million homes. ABC Family entertains and connects to audiences with bold, relatable programming that celebrates the epic
adventure of becoming an adult, from first kiss to first kid. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. “WATCH ABC Family” is an authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access to such popular series at home and on-the-go via a wide array of devices. ABC Family is also the destination for annual holiday events with "13 Nights of Halloween" and "25 Days of Christmas."
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