YOUNG DISNEY STARS "CHOOSE KINDNESS" IN MULTI-PLATFORM INITIATIVE DEBUTING DURING NATIONAL BULLYING PREVENTION MONTH,
SEPTEMBER 28-OCTOBER 31
-- SPECIAL-THEMED EPISODES OF HIT SERIES "AUSTIN & ALLY" AND
"GIRL MEETS WORLD" TO BE PRESENTED --
More than 20 stars of Disney Channel, Disney XD and Radio Disney provide their personal point-of-view on demonstrating courteous and respectful behavior towards others as a virtue of good character, in "Choose Kindness," a multi-platform initiative designed to motivate, inspire and resonate with kids ages 6-14. The interstitial messages premiere SUNDAY, SEPTEMBER 28 (8:00 p.m., ET/PT) on Disney Channel and will rotate during October's National Bullying Prevention Month. The initiative includes special episodes of "Austin & Ally" and "Girl Meets World," each designed to reach kids with empowering, relevant stories and to augment the Channel's themes of communication, diversity and optimism.Disney's Be Inspired website (Disney.com/BeInspired) will include information and resources designed to help kids, tweens and parents prevent bullying.
On Wednesday, October 1, Radio Disney will begin airing public service announcements featuring
